Project 012
DELA CRUZ STUDIO.

Concept
The DCS Brand Mark is an abstract representation of the architect, the person behind every concept, drawing, and built space. Through simple geometric forms and carefully controlled negative space, the symbol captures both the designer and the essential tools of the profession.
The rounded forms create the silhouette of a standing architect, while the diagonal negative space represents a ruler, drawing tube, rolled blueprint, or drafting tool. Together, these elements express creativity, precision, and the process of transforming ideas into architecture.
Built from minimal geometry, the mark is designed to remain bold, timeless, and instantly recognizable across every scale and application.
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